About us

DE Care – Direct Energy. Dedicated to Everyone.

At DE Care, we believe that true care begins with simplicity, honesty, and intention. In a world full of overwhelming skincare routines and hard-to-pronounce ingredients, we asked ourselves:

Why should we have to choose between clean formulas and real results?

That question sparked the beginning of our journey — a journey rooted in science, inspired by nature, and guided by a deep respect for the human body.

Our Story

DE Care was founded by a passionate team of dermatologists and eco-conscious innovators who shared a vision: To create a brand that treats your skin with the same energy, dedication, and respect that you give to yourself every day.

Our name says it all:

• DE stands for Direct Energy — skincare that’s purposeful, powerful, and efficient.

• It also stands for Dedicated to Everyone — because we believe that healthy, high-quality products should be accessible to all ages and skin types.

We see the body as our only true home — and it deserves to be cared for with the best nature and science have to offer.

What Makes DE Care Different

We don’t believe in shortcuts or trends. Each product is the result of deep research, ethical sourcing, and real-world testing. Our first two products — the SPF 75 Sunscreen and the 15% Vitamin C Serum — took over a year of development to get just right. And that’s the level of care we’ll bring to everything we create.

Our formulations are:

• Dermatologist-tested

• Cruelty-free & sustainable

• Non-toxic & effective

• Designed with minimal, purposeful ingredients

And our packaging? 100% recyclable, refillable, and planet-first.

This Is More Than Skincare

DE Care isn’t just a brand — it’s a movement.

One that values transparency over trends, health over hype, and confidence over perfection. Because skincare shouldn’t be complicated. It should be clean, conscious, and made with care — for your skin, your well-being, and the world we live in.